WordPress SEO plugins: Yoast vs The SEO Framework

Well-presented contents always get appreciations from readers. Contents which have easy to remember bite-sized small paragraphs, bulletin to see the important points, and relevant images to understand the concept, are always seen as good contents which can perform better.

Not only the readers but the search engine bots also love well-organized and easy to understand contents, but in their own way. Making contents search-engine friendly is referred to as SEO by the professionals.

Instead of bite-sized contents and bulletins, search bots expect a neat schema.org, a proper structured data, and a well-guided sitemap; the problem is, general users, don’t know what these things are and how to create one. Thankfully, there are lots of SEO plugins to help us. In this post, we are going to compare two best and well-known SEO plugins, Yoast VS The SEO framework.

Before choosing a plugin, we must know how they work. Though the end goal is to put your content at the top in Search Engine Result Page (SERP), both plugins have a different approach.

How Yoast SEO Work

Yoast logo

The YOAST plugin revolves around one key-factor, the “focus keyword”. When you make the right amount of keywords in correct places, the post/page is good to go. The Yoast evaluates the quality of the contents on two factors:eadability, and SEO.

In the beginning, I said that the readers care about the content presentation and the search engine cares about the technical code presentation. The Yoast plugin takes care of both and helps you make reader-friendly and search-engine friendly contents. Which makes this plugin a go-to option for beginners.

From the Yoast’s logo itself you can understand that it uses the Traffic light system to indicate the status of your content. Red suggests that you have to seriously look into the issue, Orange indicates that the content is okay, and as usual Green means you’ve done everything correctly.

SEO gif

Readability

Readability is a human factor, many writers don’t like making an article based on machine standards. Some successful bloggers share that they don’t mind the Yoast’s readability rating. That’s true, contents can’t be the same. Sometimes you have to use passive voice a lot and when you write a technical post, you won’t be able to meet the Flesch reading standard.

Yoast readability

It might be a gripe for experienced writers, but for beginners, it guides them in a proper way. For example, the subheading distribution suggestions and paragraph length suggestions will be really helpful for the beginners to make engaging contents.

SEO

There may be some complaints about Yoast’s Readability feature, but everyone loves its SEO feature. As I said before, the entire SEO rating revolves around the “Focus Keyword” you select. You have to make correct keyword density on your page and also have to add the keyword at some specific spots like in the first paragraph, in the meta description, and in the title.

Yoast rating

Other important criteria followed in Yoast is the outbound links and Image alt attributes. Most of us ignore images, but it has the capability to bring some decent amount of traffic to our website. If you are making unique images, Google will send some traffic via image search results. Especially if you are an eCommerce store owner then you have to give some importance to your product images.

How The SEO Framework Work

The SEO Framework logo

Some of you might know that The SEO Framework (TSF) is a custom SEO solution tool for a Genesis-based WordPress theme created by a developer from WPMU Dev. Later it was tuned to be a perfect stand-alone plugin for all themes.

Since the TSF is actually made by developers who understand the technical SEO side, you get plenty of customization options. If you already have some basic SEO knowledge then, you will love this plugin. This plugin gives you complete control over your site’s SEO. The SEO Framework gives you separate settings for webpages and articles.  For example;

Homepage settings: Homepage is going to be the most linked pages on your website. Tuning your homepage for your niche will increase the chances of driving in your niche audience.

WebMaster META Settings: Following the guidelines mentioned in your webmaster tool itself help you make the 50% of your SEO right. The SEO Framework helps you to quickly verify your site’s status with WebMaster tools of major sites like Google, Bing, Yandex, and Pinterest.

These features are something which you can’t see in the Yoast. Even though these features are available in a different name in Yoast, you don’t get this much level of customization.

Post SEO Settings

Instead of the traffic light design to measure your post’s SEO rank, the TSF uses a different scale.

The SEO Framework scale

TG– Title generated. Checks title length

DG– Description generated. It is the length of your meta description and the most used word in it.

I– Index. Shows whether your post is available for search engine indexing.

F– Follow. Checks the post/page links are being followed

A– Archive. Indicates whether the search bots are allowed to archive the post/page

R– Redirect. Checks whether the page/post is redirected, it will be useful in landing pages.

The SEO Framework post

As you can see, there is no option for “keyword”. The developer believes that the post or pages are not ranked based on the keyword density. He believes that if you write an article regarding a keyword, then it will automatically come in the post. And he also feels that giving the keyword density and the suggestion to add it artificially at some part of the post will affect the quality of the content. It is true, when you make the post purely depending on the keyword it might be misleading sometime.

But fear not, the developer has given us a “Focus” extension to achieve something similar to the Yoast’s focus keyword feature.

Yoast VS The SEO Framework

Now we know how they work, it will be easy for us to compare them side by side.

FeaturesYoastThe SEO Framework
Social sharingSupports open graph for Facebook and Twitter.
To understand open graph better, take a look at my detailed post on Open graph
Supports open graph for Twitter, Facebook, Pinterest, and Google+.
Extensions
Video SEO, News SEO, and Local SEO
How they affect the site’s performanceComparatively, Yoast is slightly heavier than the TSFSince the developer has given basic features in the main TSF plugin and all other additional features as extensions, this one is slightly lighter than Yoast. I have made a separate post for famous WordPress plugins load testing, take a look at it for more details
WooCommerce Supportyesyes
Guttenberg supportyesyes
Custom post type supportyesyes
AMP SupportYes, via Yoast Glue extensionYes, via AMP extension
SEO Data migrationSimple and you have detailed tutorial on their website.Same here, but setting up process is very simple when compared to Yoast. Tutorials are available on the TSF website
PricingFree – Premium plugin costs $89 per site and you have to pay extra for each extension. You also have a subscription model for bundles. Take a look at their pricing page to know moreFree – Premium plugin is a subscription model, based on the package you choose, the plugins included will change. Best value for money package is Premium pack – $99/year. Check their pricing page to know further

To Whom The Yost Fits

The Yoast gives you all the necessary options readily in your hand and supports emerging SEO trends fastly. For example, Yoast gives support for Video SEO and dedicated SEO support for News website.

News websites are totally different from the regular blogs and the search bots treat news contents differently. It is the same with Video SEO as well, you might have seen some Youtube tutorial videos at the top in search results. As video contents are performing better in all fields, Google includes videos in the search results. Yoast helps your video to get ranked better in the SERPs (Search Engine Result Pages).

If you are a beginner or a user with special needs like Video SEO and News SEO, Yoast is your option. Once you have set the goal and follow the recommendations, your content will eventually rank better in the SERP.

To Whom The SEO Framework (TSF) Fits

The SEO Framework gives you complete control of your site’s SEO. If you have SEO knowledge and know how to mess with the settings, the TSF is the tool for you.

The unique extensions like Monitor, Incognito, and Origin will help you better understand your site’s SEO and also help you achieve your SEO demands.

Which One To Pick?

The answer to this totally depends on you and only you can answer it. I tried to be brief with the functions and features of both the plugins in this post so that you can understand them and pick one by yourself. Let me know what you think in the comment section below.

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